Skrewball has spent eight years refining its peanut butter whiskey, and the brand has now introduced a new flavor: peanut butter and strawberry jelly. The launch occurred in September 2026, blending childhood nostalgia with an expanded product line. The question is whether this innovation meets expectations after such a long development period.
The company’s first flavored whiskey debuted in 2018 and earned recognition, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. Since then, Skrewball has maintained its focus on that original product while cultivating a dedicated customer base. The new PB&J whiskey represents a natural progression—one that leverages a universally recognized taste while introducing a playful twist.
Nostalgia plays a central role in the product’s appeal. A peanut butter and jelly sandwich holds strong associations for many, and the brand appears to have capitalized on that shared memory. However, the challenge lies in execution. The original whiskey was straightforward and bold; this version must harmonize two distinct flavors without diminishing either. Whether the balance succeeds will determine its long-term reception.
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The 100-milliliter can of Skrewball’s PB&J whiskey presents a subtle strawberry aroma that does not overpower the senses. Inside, the liquid maintains a syrupy consistency, resulting in a smooth yet slightly thick initial mouthfeel. After several sips, the texture evens out, becoming more pleasant and easier to consume.
On the palate, the two flavors initially separate—the peanut butter retains its nutty, roasted character, while the strawberry contributes a sweet, candied quality. Over time, the strawberry flavor takes precedence, much like in a traditional PB&J sandwich. A mild burn lingers on the finish, but it remains gentle and does not detract from the overall experience.
A key detail stands out: the peanut butter flavor does not vanish entirely. Even as the strawberry dominates, a nutty undertone persists, preserving the brand’s signature taste. The balance achieves what it sets out to do, sweet enough to be accessible but not overwhelming, with the whiskey’s inherent smokiness adding depth.
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Skrewball’s decision to launch this flavor aligns with strategic goals. It builds on the brand’s established reputation while introducing novelty.
The PB&J whiskey is more than a novelty; it represents a refined evolution of the original. While the strawberry flavor eventually leads, this is intentional, allowing one element to shine. The result remains approachable, even for those unfamiliar with whiskey, thanks to its smoothness and familiar flavor profile.
The new flavor is now available nationwide in the U.S., offered in both 100-milliliter cans and 50-milliliter bottles. Both products are 35% ABV, or 70 proof. Its future as a seasonal favorite or a year-round staple is yet to be determined, but for the moment, it adds a fresh dimension to the flavored whiskey market.