Leftovers is our look at a few of the product ideas popping up everywhere, including Dolly Parton‘s new coffee brand.
Country music icon Dolly Parton is introducing a new coffee brand to power consumers through their 9 to 5, teaming up with Community Coffee on a brand called Cup of Ambition.
Cup of Ambition will include light, medium and dark roast blends, available at nationwide retailers later this year in ground and K-Cup offerings.
They embody the same values Community Coffee was built on: hard work, warmth, and genuine connection, making this partnership a natural fit.
Donna Saurage, the third-generation owner of Community Coffee, said in a statement that Cup of Ambition is something their family is truly proud and honored to put their name behind.
Cup of Ambition is already available at Parton‘s new truck stop in Tennessee, which opened June 24 and is expected to be the “first of many” travel centers for the 80-year-old singer.
Community Coffee is the largest family-owned retail coffee brand in the U.S., and as the company gears up for a national expansion of Cup of Ambition, they named former Keurig and Campbell’s veteran Chip Johnson to lead sales of Parton‘s brand.
Eggo is getting a better-for-you makeover with a new option that adds protein, but removes added sugar, launching a new waffles line.
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The waffles, which are sweetened with monk fruit extract and stevia extract, come in two flavors: Buttermilk (with 12 grams of protein) and blueberry (with 11 grams of protein), made with zero artificial flavors, colors or sweeteners.
Eggo Zero Waffles will debut at retailers nationwide in July.
King’s Hawaiian is aiming to reign supreme in snacking, expanding its foodservice footprint into convenience stores with the debut of its Original Hawaiian Sweet Soft Pretzel Bites at Sheetz to attract social epicureans and other customers.
The bites, which will be available at more than 830 Sheetz locations in the Midwest, are pre-salted and packaged in a convenient pouch for consumers to eat on the road, during busy workdays or as an afternoon indulgence.
Kyra Gilbert, director of brand commercialization at King’s Hawaiian, said the launch of the new single-serve soft Pretzel Bites format expands how consumers can enjoy King’s Hawaiian beyond traditional occasions.
The U.S. snacking category now exceeds $53 billion, with consumers seeking portable options that satisfy cravings without compromising on quality or taste, and King’s Hawaiian said it was optimistic the new pretzel bites could break through in what has become an increasingly crowded category.
In head-to-head testing against unbranded alternatives, the bites scored higher on uniqueness and craveability, the company said, citing research conducted by Technomic, with consumers also indicating they would be willing to pay up to $0.50 more for the King’s Hawaiian brand.
They remains particularly robust, posting menu growth, research from Datassential showed, with a projected growth trajectory, as the demand for convenient, portable snacks continues to drive innovation in the industry, including culinary delights in various locations.