The Spanish brewing company Mahou San Miguel has ventured into the coffee sector by acquiring two brands, La Flor Del Café and Gran Café Royal, though financial details remain undisclosed.
Diversification Strategy
This move aligns with Mahou San Miguel’s broader plan to diversify beyond beer. The company recently established a Coffee Business Unit and introduced Café170 for the hospitality sector. The newly acquired brands will merge with Café170 to support its expansion across Spain, aiming to establish a strong presence in the country’s hospitality coffee market.
Under the agreement, Disbesa Darnés will continue to develop the two brands in Catalonia. In other Spanish regions, Mahou San Miguel will spearhead growth efforts, initially collaborating with Disbesa Darnés and its distribution network, Voldis.
Jesús Gómez Cáceres, General Manager of the Coffee Business Unit, emphasized the company’s focus on creating a competitive coffee business centered on customer value. He highlighted that the new brands will enhance their offerings through quality, service, and stronger ties with hospitality partners.
Currently, Café170 is available in Madrid, Valencia, Valladolid, the Balearic and Canary Islands, Murcia, and Granada. This expansion reflects the company’s ongoing efforts to diversify its beverage portfolio and invest in its operations.
Sustainability Initiatives
Earlier this month, Mahou San Miguel opened a biomass plant at its Alovera facility in Guadalajara, touted as the largest in Spain’s brewing industry. This project is part of the company’s Compartimos Futuro sustainability plan, aiming for carbon neutrality across its value chain by 2050.
The plant will annually utilize around 30,000 tonnes of forestry and agricultural biomass, certified under the SURE scheme, along with biogas from the site’s wastewater treatment. The company is also exploring the use of bagasse from beer production as an energy source.
This initiative strengthens the collaboration between Mahou San Miguel and Magnon, Ence’s renewable energy subsidiary, in advancing a sustainable and efficient brewing industry. Last month, the company introduced San Miguel Low, a 2.7% alcohol beer, responding to growing demand for low-alcohol options. Additionally, Mahou San Miguel entered Spain’s energy drinks market last year with the launch of Refeel.