Nonalcoholic beer brand Bero launched in late 2024 with a major co-founder: actor Tom Holland, best known as the most recent cinematic incarnation of Spider-Man. In a growing nonalcoholic beer market, Bero looks to stand out not just due to its celebrity co-founder and his sobriety journey, but as a brew — in styles like European pils, hazy IPA and wheat — for a balanced lifestyle.
Bero reported nearly $10 million in sales in its first year after debuting on Target shelves in 2025. They project revenue to more than double this year as distribution and sales expand.
The larger nonalcoholic beer market is expected to grow from $23.84 billion in 2025 to more than $38 billion in 2030, according to The Business Research Company.
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To accelerate growth, Bero‘s marketing has relied on partnerships with brands that speak to the active, aspirational lifestyle of which it looks to be a part. The company this year partnered with fitness studio chain Barry’s.
Bero‘s shandy line — created with Zendaya in mind — launched last month at Target and rolled out on July 1 to retailers including Kroger, Publix, Erewhon and Amazon. Tom Holland also appeared in a recent Chase Sapphire Reserve for Business campaign.
Marketing efforts are focused on reframing the conversation around nonalcoholic beer, shifting the focus to the things that you get, receive and feel when you choose Bero, rather than what is not in the product. It aims to create a positive association with the brand.
One key aspect of Bero‘s marketing strategy is its ability to balance B2C and B2B marketing, telling the same story but messaged differently depending on the audience.
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In the middle of Bero‘s growth journey, it’s clear that the brand’s success is not just about its products, but about the lifestyle and community it aims to create. By partnering with like-minded brands and focusing on the emotional side of storytelling, Bero is able to resonate with consumers who are looking for mindful indulgence and balance in their lives.
The brand will continue to focus on partnerships and creative storytelling to drive growth. The goal is to make nonalcoholic beer a staple in consumers’ lives.
The year ahead will be focused on planning and continuing to tell the story of Bero and its founder, Tom Holland.